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Research papers

Research papers

There are big bucks in issues public issues, corporate management and survey research

This paper is concerned with the rapid growth of survey research on public policy issues commissioned for the private use of companies and corporate management during the 1970's. It discusses the reasons for this growth (which has taken place mainly,...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Humphrey Taylor
Company: Harris Interactive (Europe)
June 15, 1980

Research papers

Subjective social indicators

Social indicators have teen defined by Land (1975) as "Statistics which measure social conditions and changes therein over time for various segments of a population. By Social Conditions we mean both the external (social and physical) and the...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Tim H. Mobbs
December 1, 1978

Research papers

Component analysis in clustering

The last few years have seen a great development of the use of clustering in market research, either for specific operations or as part of more universal operations. These two types of approach - specific or universal - meet different objectives and...

Catalogue: Paper 1978: Analysis of Data
Author: Daniel Caumont
Company: Nestlé
February 1, 1978

Research papers

Reflections on the competitive procurement procedure

This paper wants to point out the conditions for, and problems of social scientific research. Although conditions in the federal Republic of Germany are the paper's focal point, the paper also tries to pinpoint general political policies regarding...

Catalogue: Seminar 1977: Social Research
Author: Insegerd Scháuble
December 1, 1977

Research papers

New product registration and introduction

It is not intended in this paper to review all the requirements for registration or licensing of medicines, because they are well documented elsewhere and laid down in directives by government agencies, in different countries. Equally, the purpose is...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Peter D.G. Bowen
November 24, 1976

Research papers

Report of group II

It is very obvious that there is no Animal Health Care industry awareness in the European Committee in Brussels. With future legislation in mind, there will be a strong pressure on the industry to go only for the bigger markets and to withdraw minor...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: T. van Dijk
November 24, 1976

Research papers

Foreword

The future of animal protein production is a subject of considerable discussion, of flaring emotions and conflicting situations. This is not surprising because the changes in this sector of the economy have been so vast and come so rapidly that very...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Koos van Giezen
Company: Philips International
November 24, 1976

Research papers

Price policy, commercial success and therapeutic advantage of pharmaceutical innovation

The paper reports on a study which examined all new single chemical entities introduced on to the British prescription medicine market between 1962 and 1970. The therapeutic novelty and value of each at the time of product launch was assessed by a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Ducan Reekie
June 15, 1976